Canterbury Clay Bricks is a family run business, supplying clay bricks nationally, for commercial and residential builds, since its inception over 50 years ago.  We are the only manufacturer of kiln fired clay bricks in the South Island.



Canterbury Clay Bricks had a website that worked for them. It looked good and had all the relevant information in the correct place.

When the team contacted Digital Concepts, their chief concern was that they wanted to add some updated affiliate images to the site as well as gain more ability to update the content.

The website was also struggling a little with being ranked in Google and the Canterbury Clay Bricks crew wanted a way to improve this using search engine optomisation.


  • Content Strategy
  • User Experience Design
  • Front End Development
  • Search Engine Optimization


The old adage of "if it aint broke, don't fix it" had a role here. Our team was able to clone the existing website design and re-engineer the core of the site to utilise WordPress. Everything stayed in the same place as it had been on the original site but it now had all the features and benefits that only WordPress can deliver.

We created an array of custom menus in the admin panel so that projects, products and images could be easily created, edited and removed when they were no longer required. The team at Canterbury Clay Bricks now had a solution that meant they could change all the content on their site without having to call in the developers.

To combat the sluggish search engine rankings, we bolted on some nifty tools that offer useful insights into best practise when creating content and is right in the dashboard editor to assist you to create content that is easy to read and well structured for all the major search engines.






Once the website was rolled out with its fancy new content management system, the client side website administrator was able to realise the benefits that WordPress had brought to their site.

After a couple of queries about the finer points of website maintenance they were only too eager to investigate our DigiCARE Website Care suite.

We take care of all the nuts and bolts which lets the Canterbury Clay Bricks team spend more time doing what they do resting assured that the security and stability of their online presence is safe in the hands of the expert team at Digital Concepts.

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