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Not every strategy works for everyone

In a modern market where we are all competing for the same consumer dollar, it can be difficult to know which online marketing strategy is going to work for you.

There are lots of companies out there that will tell you “you need to have a huge online marketing budget to make any difference, and you need to split this budget across all the platforms”. To this, I say RUBBISH!

The fact is, if you are a high quality restaurant, you can get by on targeted facebook ads. If you are a builder on the other hand, facebook simply isnt going to work for you – you need Google Adwords.

The sole goal of a website is to turn visits in to leads, leads into clients, and clients into profit. Thats how it goes. If this fact doesnt resonate with you, then you need to go and read a different blog post, because what I have to say next is probably very offensive to you.

We are all in business for one main reason. Sure, you may have other goals that you want to reach because you are in business, but the fact is we all do it for the same reason – to make money. Whether you are wanting to fund your annual world cruise, or funnel all your profits into a charity, the goal is the same – make money.

We also know the old adage “you have to spend money to make money”. So true this is. But how to spend your money? Particularly your marketing budget…. how do you get the best results for the lowest spend? This is a question that we at Digital Concepts have asked ourselves many, many times and we reckon we have finally cracked it. We reckon we know where to spend budget not only for us, but for our clients to generate the best return. And we are going to share our secrets with you over the coming months.

Are you interested? Do you want to know more? Keep posted…

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